About US$43 billion per year–this is the worth of the multi-billion dollar skin care industry. It has grown steadily in the past many years. It is even expected to by grow 6.8% more this year. The United States and Europe are the largest markets of the industry, which accounts for over 50% of skin care sales in the whole world. A lot of money for marketing and research are being invested into different segments of the skin care industry. Recently, there has been a surge of natural and herbal products. Even men are now becoming more aware about grooming which brings the men’s skin care industry to its rapid growth as well.